As a huge Internet addict, I can’t even imagine life without it. During the height of typhoon Falcon’s onslaught a few weeks ago, cable TV in my neighborhood went down. I was praying the whole weekend that my Internet connection would not go next. Thankfully, it didn’t.
The Internet has opened up windows of possibilities with social media interaction in real time; movies or TV shows on-demand and probably the best invention since sliced bread — online shopping with just a click of a mouse.
With online shopping at our fingertips, I don’t need to book a plane ticket just to check out new stuff from J.Crew, Barneys, and Colette. Their websites are easy to navigate, efficient and simple enough for you to enjoy retail therapy. But despite the proliferation of international brands on the online shopping front, Filipino brands haven’t capitalized on this phenomenon outside cumbersome social media outlets such as Multiply or Facebook.
For those unfamiliar with shopping via social media, it’s a little overwrought. A vendor sets up a social media account filled with photos of their products. Then you go through the process of checking out the albums and asking the seller the price of each item individually. After a few private messages, you need to pay them through some mobile system such as GCASH or deposit money in the seller’s bank account. This tedious process has made me too wary of the experience until I found out about Catalogue 63.
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